Dubai Eyeing China for its High-End Incentive Market

Dubai is looking more and more to lure the lucrative incentive industry from China, as it nears its vision of attracting over 20 million annual visitors by 2002 to the emirate.

Part of the plan, had the emirate hosting the International Dragon Awards 16th edition in August where it welcomed over 5,700 attendees.

The event of four days had Chinese finance and insurance companies from more than 17 countries gather for networking, meetings, events, sightseeing and award ceremonies.

Dubai won its bid to be the host of the event last year after an investigatory process of two-years by the organizers of this event.

The emirate became the first city outside of the Asia Pacific region to host an IDA.

In 2014, Dubai, as well as Abu Dhabi hosted an important incentives trip that Nu Skin China organized, which saw close to 14,500 employees fly into the UAE for a holiday of 10 days.

Rewarding employees through incentive travel overseas is very popular with companies in China and therefore the country is now a Dubai’s radar as its main target to market for those kinds of incentive vacations and meetings.

According to certain estimates, the MICE industry in China is said to be worth over $150 billion and is growing at an annual rate of 20%.

China is a strong market for Dubai already for tourism; the country is currently the seventh biggest source market for Dubai according to official statistics.

Overnight visitors to the emirate from China during the first six months of this year reached over 241,000, which was 25% higher than last year during the same period.

Even with the Chinese currency being devalued, tourism authorities said the visitor numbers were stilling continuing to expand.

Tourism in Dubai is also making efforts to give tailored services to its visitors from China.

That initiative began last year with the Nu Skin group that visited. Training was carried out for many of the tour guides who speak Chinese so they could explain about history, culture and sites in Dubai to the visiting delegates.

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