Lenovo said the device was marketed to a younger demographic, who use smartphones for media, playing games and reading articles, more than making telephone calls.
According to Lenovo, 7% of the smartphone user’s time today is to make calls. That compared to 18% of the time spent watching videos, 13% for social media, 12% for playing games and 10% for getting the news.
The thought is that making calls takes place often, but in reality, it does not happen much, said a unit GM for Lenovo.
The new large-sized smartphone features a full HD 6.8-inch display with per inch pixels of 326, RAM of 2GB and a processor that is quad-core.
It includes a 5MP front and 13MP rear camera, a mode for using just one hand and storage of 32GB that is expandable through a micro SD card.
This new Phab Plus will be available next week at the GITEX Shopper event in Dubai with a local price of Dhs 999. It will then be available in other regional countries including Saudi Arabia and Egypt over the next couple of weeks.
The world’s phablet market, as devices that have screens between five and seven inches are called, has been forecasted to expand at an annual rate of 27% over the upcoming five years.
That is nearly double the forecasted increase of 15% for smartphones.
The Lenovo GM indicated the product would not be just a one off one for the Chinese electronics maker, which has had to diversify its line of products due to the dropping PC sales.
At a Beijing event earlier in the year, the vendor declared that it would become the No. 1 seller of smartphones.
The $2.9 billion acquisition by the company of Motorola from Google in 2014 pushed it to third place globally in market share for smartphones behind that of Apple and Samsung. However, it suffered from overall poor performance.
Following a poor performing quarter, the company announced its plans to cut 3,200 jobs in August to trim its bill in wages by $1.35 billion.
This followed a drop of 50% in its operating profit compared to the same period last year to $105 million.