Millennial Media Stock Rating Upgraded by Zacks (MM)

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Zacks upgraded shares of Millennial Media (NYSE:MM) from a sell rating to a hold rating in a research note issued to investors on Tuesday morning, Analyst Ratings reports.

According to Zacks, “Millennial Media, Inc. is a mobile advertising platform company. Its proprietary technology and data platform, known as MYDAS (TM) determines in real-time which ad to deliver. The company’s solutions for developers include software development kits, banner displays, video adds, mediation tools, and data and analytics. It serves advertisers, media developers, and mobile operators in the United States. Millennial Media, Inc. is headquartered in Baltimore, Maryland. “

Millennial Media (NYSE:MM) remained flat at $1.75 on Tuesday. 163,830 shares of the company traded hands. Millennial Media has a 1-year low of $1.18 and a 1-year high of $2.09. The firm’s market capitalization is $247.88 million. The firm has a 50-day moving average of $1.69 and a 200 day moving average of $1.63.

Millennial Media (NYSE:MM) last released its quarterly earnings data on Monday, August 10th. The company reported ($0.05) earnings per share for the quarter, topping the consensus estimate of ($0.06) by $0.01. The business earned $65.80 million during the quarter, compared to analysts’ expectations of $69.91 million. Equities research analysts anticipate that Millennial Media will post ($0.18) earnings per share for the current fiscal year.

Separately, Canaccord Genuity reissued a hold rating and issued a $2.15 target price (down previously from $2.50) on shares of Millennial Media in a research report on Tuesday, August 11th.

Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and programmers. The Company provides advertisers a package of solutions that permit them to reach and connect together with the target audiences across displays, from tablets, smartphones and other mobile devices to PCs. The Business offers the ability get new users for programs and to maximize the advertising revenue to programmers. Programmer solutions and its advertiser support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For customers who want a greater degree of customer service, the Company offers its managed media services with dedicated account teams. For its customers who need to socialize with it on a more automated basis, the Company offers tools that allow advertisers to buy its advertising supply in a programmatic manner through its advertising exchange and programmers the possibility to manage and monetize the ad stock through its supply side tool.

To get a free copy of the research report on Millennial Media (MM), click here. For more information about research offerings from Zacks Investment Research, visit

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