According to Zacks, “Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. “
A number of other research firms have also weighed in on FUEL. Needham & Company LLC reissued a hold rating on shares of Rocket Fuel in a report on Thursday, August 4th. Credit Suisse Group AG reissued an outperform rating and set a $7.00 target price on shares of Rocket Fuel in a report on Wednesday, August 3rd. Finally, BMO Capital Markets reissued a hold rating and set a $4.00 target price on shares of Rocket Fuel in a report on Monday, July 18th. One analyst has rated the stock with a sell rating, eight have given a hold rating and one has assigned a buy rating to the company’s stock. The stock presently has an average rating of Hold and an average price target of $4.21.
Shares of Rocket Fuel (NASDAQ:FUEL) opened at 2.59 on Wednesday. The company’s market capitalization is $115.13 million. Rocket Fuel has a 52 week low of $2.09 and a 52 week high of $5.22. The firm’s 50-day moving average is $2.81 and its 200 day moving average is $2.66.
Rocket Fuel (NASDAQ:FUEL) last posted its earnings results on Tuesday, August 2nd. The company reported ($0.15) earnings per share for the quarter, topping the Zacks’ consensus estimate of ($0.23) by $0.08. Rocket Fuel had a negative net margin of 40.69% and a negative return on equity of 38.96%. The firm had revenue of $117 million for the quarter, compared to analyst estimates of $111.48 million. During the same period in the previous year, the firm posted ($0.17) EPS. The company’s revenue for the quarter was down 2.6% compared to the same quarter last year. On average, analysts anticipate that Rocket Fuel will post ($0.60) earnings per share for the current fiscal year.
Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Vanguard Group Inc. increased its position in Rocket Fuel by 5.0% in the second quarter. Vanguard Group Inc. now owns 936,519 shares of the company’s stock worth $2,079,000 after buying an additional 44,358 shares during the last quarter. Prescott Group Capital Management L.L.C. increased its position in Rocket Fuel by 22.4% in the second quarter. Prescott Group Capital Management L.L.C. now owns 743,546 shares of the company’s stock valued at $1,651,000 after buying an additional 135,911 shares during the last quarter. State Street Corp increased its position in Rocket Fuel by 54.1% in the first quarter. State Street Corp now owns 405,648 shares of the company’s stock valued at $1,278,000 after buying an additional 142,371 shares during the last quarter. Spark Investment Management LLC increased its position in Rocket Fuel by 10.6% in the second quarter. Spark Investment Management LLC now owns 402,100 shares of the company’s stock valued at $892,000 after buying an additional 38,500 shares during the last quarter. Finally, Barclays PLC increased its position in Rocket Fuel by 0.4% in the first quarter. Barclays PLC now owns 195,654 shares of the company’s stock valued at $587,000 after buying an additional 828 shares during the last quarter. Institutional investors own 29.28% of the company’s stock.
About Rocket Fuel
Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.
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