Comcast (CMCSK) & Gray Television (GTN) Critical Survey

Gray Television (NYSE: GTN) and Comcast (NASDAQ:CMCSK) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitabiliy, earnings, institutional ownership and valuation.

Analyst Recommendations

This is a summary of recent ratings and target prices for Gray Television and Comcast, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Television 0 0 4 0 3.00
Comcast 0 0 0 0 N/A

Gray Television currently has a consensus price target of $18.00, indicating a potential upside of 29.50%. Given Gray Television’s higher possible upside, research analysts clearly believe Gray Television is more favorable than Comcast.


This table compares Gray Television and Comcast’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gray Television 7.57% 17.77% 3.11%
Comcast 12.94% 18.88% 5.85%

Earnings and Valuation

This table compares Gray Television and Comcast’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Gray Television $842.20 million 1.19 $317.79 million $0.87 15.98
Comcast N/A N/A N/A N/A N/A

Gray Television has higher revenue and earnings than Comcast.

Insider and Institutional Ownership

87.3% of Gray Television shares are owned by institutional investors. 12.0% of Gray Television shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


Gray Television beats Comcast on 5 of the 8 factors compared between the two stocks.

About Gray Television

Gray Television, Inc. is a television broadcast company. The Company owns and operates television stations and digital assets in various markets across the United States. As of February 21, 2017, the Company owned and/or operated television stations in 54 television markets broadcasting over 200 separate programming streams, including 37 affiliates of the CBS Network (CBS), 29 affiliates of the NBC Network (NBC), 20 affiliates of the ABC Network (ABC) and 15 affiliates of the FOX Network (FOX). In addition to a primary broadcast channel, each of its stations can also broadcast additional secondary digital channels within a market by utilizing the same bandwidth, but with different programming from the primary channel. The Company also broadcasts local news/weather channels in certain of its existing markets. Along with affiliations with ABC, CBS and FOX, the Company’s secondary channels are affiliated with various smaller networks and program services.

About Comcast

Comcast Corporation is a media and technology company. The Company has two primary businesses: Comcast Cable and NBCUniversal. Its Comcast Cable business operates in the Cable Communications segment. Its NBCUniversal business operates in four business segments: Cable Networks, Broadcast Television, Filmed Entertainment and Theme Parks. Its Cable Communications segment consists of the operations of Comcast Cable, which provides video, high-speed Internet and voice services to residential customers under the XFINITY brand. Its Cable Networks segment consists of a portfolio of national cable networks. Its Broadcast Television segment operates the NBC and Telemundo broadcast networks. Its Filmed Entertainment segment primarily produces, acquires, markets and distributes filmed entertainment across the world, and it also develops, produces and licenses live stage plays. Its Theme Parks segment consists primarily of its Universal theme parks in Orlando, Florida and Hollywood, California.

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