Head to Head Analysis: EVINE Live (EVLV) and Sally Beauty Holdings (SBH)

EVINE Live (NASDAQ: EVLV) and Sally Beauty Holdings (NYSE:SBH) are both retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitabiliy, institutional ownership, valuation and analyst recommendations.

Institutional and Insider Ownership

41.9% of EVINE Live shares are held by institutional investors. 4.2% of EVINE Live shares are held by insiders. Comparatively, 1.0% of Sally Beauty Holdings shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


This table compares EVINE Live and Sally Beauty Holdings’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
EVINE Live -1.07% -7.89% -2.22%
Sally Beauty Holdings 5.92% -84.81% 11.79%

Earnings and Valuation

This table compares EVINE Live and Sally Beauty Holdings’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
EVINE Live $655.64 million 0.10 $13.62 million ($0.11) -10.00
Sally Beauty Holdings $3.94 billion 0.68 $597.29 million $1.61 12.08

Sally Beauty Holdings has higher revenue and earnings than EVINE Live. EVINE Live is trading at a lower price-to-earnings ratio than Sally Beauty Holdings, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations and price targets for EVINE Live and Sally Beauty Holdings, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
EVINE Live 0 0 2 0 3.00
Sally Beauty Holdings 1 6 3 0 2.20

EVINE Live currently has a consensus price target of $2.50, indicating a potential upside of 127.27%. Sally Beauty Holdings has a consensus price target of $26.75, indicating a potential upside of 37.53%. Given EVINE Live’s stronger consensus rating and higher probable upside, equities analysts plainly believe EVINE Live is more favorable than Sally Beauty Holdings.

Risk and Volatility

EVINE Live has a beta of 3.31, suggesting that its stock price is 231% more volatile than the S&P 500. Comparatively, Sally Beauty Holdings has a beta of 0.65, suggesting that its stock price is 35% less volatile than the S&P 500.


Sally Beauty Holdings beats EVINE Live on 7 of the 13 factors compared between the two stocks.

About EVINE Live

EVINE Live Inc. is a digital commerce company. The Company operates through the digital commerce retailing segment. The Company offers a mix of brands directly to consumers in an engaging and informative shopping experience through television (TV), online and mobile devices. It operates an around the clock television shopping network, EVINE Live, which is distributed primarily on cable and satellite systems, through which the Company offers brand products in the categories of jewelry and watches, home and consumer electronics, beauty, and fashion and accessories. In addition, it offers a collection of men’s and women’s watches from classic to modern designs. It features home decor, bed and bath textiles, cookware, kitchen electrics, mattresses, tabletop accessories and home furnishings. Its beauty assortment features a range of skincare, cosmetics, hair care, and bath and body products. It also offers a range of apparel, outerwear, intimates, handbags, accessories and footwear.

About Sally Beauty Holdings

Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies with operations primarily in North America, South America and Europe. The Company operates through two business segments: Sally Beauty Supply and Beauty Systems Group (BSG). Sally Beauty Supply is a domestic and international chain of cash and carry retail stores, which offers professional beauty supplies to both salon professionals and retail customers primarily in North America, Puerto Rico, and parts of Europe and South America. BSG, including its franchise-based business Armstrong McCall, is a full service beauty supply distributor, which offers professional brands of beauty products directly to salons and salon professionals through its own sales force and professional-only stores (including franchise stores) in partially exclusive geographical territories in North America and parts of Europe.

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